A 1-Minute Honey Survey (Beliefs and Attitudes)

Please note that all fields followed by an asterisk must be filled in.

1. Which statement best describes your attitude towards honey?*

	I love it, I think it’s a superfood!
	I like it, but have no special feelings about it, it’s just honey.
	I don’t fancy it at all!

2. I prefer to take honey:*

	Direct, straight from the spoon.
	When it’s added to foods and beverages.
	I don’t take honey at all.

3. How many calories do you think a teaspoon of honey contains? *

4. If we were to personify honey, which of the following words best describes honey? *

5. How do you see the different brands of honey out there?*

	I am brand-conscious and I believe in only certain brands.
	All brands are very much the same to me.

6. Do you go for only certain floral varieties of honey? *

	Yes, always or most of the time.
	No, all floral varieties are fine with me.
	I am not aware of the different floral varieties.
	I don’t go for honey at all.

7. Type of honey preferred*

8. When you buy honey, do you check to make sure that you get pure, unadulterated ones?*

9. Do you currently use and have honey at home?*

	No
	Yes

10. Which continent of the earth do you come from?*

Please enter the word that you see below.